Tuesday, January 9, 2007

Port Authority Cancels Geico Contract for GWB

I posted just two days ago about the dangerous agreement that the Port Authority made with Geico to put billboards and other ads on the George Washington Bridge. Dangerous because the main focus of the $3.2M agreement was to divert the attention of drivers in a toll plaza away from the cars around them and toward the ads. Where they saw money, I saw danger and liability.

And just as suddenly as it was announced, the deal is now cancelled, as per this article in today's New York Times. As much as I would love to claim credit that my injury warnings from this tiny corner of cyberspace had something to do with it the article doesn't cite safety as any of the reasons.

Labels: Insurance Industry, Odds and Ends, Personal Injury

posted by Eric Turkewitz  # Permanent Link

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