I received a phone call moments ago from a very upset Jonathan Reiter, a local attorney whose office ran this ad this morning regarding the crash of Colgan Air / Continental Flight 3407:
Continental Crash Victim?
Helping Victims of Flight 3407
Contact Our Aviation Attorneys
Reiter told me that, when he heard of the ad, he ordered it taken down immediately and “has basically taken the head off the guy that did this.” That ad is now gone.
But here is the crux of the problem: Attorney advertising and ethics are deeply entwined. And so, when the advertising is outsourced, then the ethics get outsourced with it.
See also, from November 2007: The Ethics of Attorney Search Services.